first-time founder lost, pandemic, customer growth question, GTM question, lock-downs
first-time founder lost, pandemic, customer growth question, GTM question, lock-downs

As a first time startup founder during the pandemic with a product dependent on travel, there are plenty of “don’t do’s” that we should have avoided. Looking back after almost one year, there is one I wish we avoided the most — ignoring marketing efforts from the beginning, and being reactive as opposed to proactive about it.

My background is in design and product, and my co-founder is in product and engineering. We found that to be very useful since we always approached design and engineering with a product perspective. But as you can imagine… zero marketing coverage.

Our key marketing challenge

Our startup…

Jane Kim

Travel, culture, entrepreneurship — building a startup in the middle of a pandemic

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