As a first time startup founder during the pandemic with a product dependent on travel, there are plenty of “don’t do’s” that we should have avoided. Looking back after almost one year, there is one I wish we avoided the most — ignoring marketing efforts from the beginning, and being reactive as opposed to proactive about it.
My background is in design and product, and my co-founder is in product and engineering. We found that to be very useful since we always approached design and engineering with a product perspective. But as you can imagine… zero marketing coverage.
Travel, culture, entrepreneurship — building a startup in the middle of a pandemic